I spent the evening puttering around in my old photos, and I found this one of a Snyder’s pretzel bag from August 10, 2002:
“Why,” I asked myself (Andrew), “Andrew, did you take that picture?” Then I remembered: I thought the idea of America having a pretzel bakery was kind of dumb. I remember carrying this bag around and showing it to people. I remember feeling like anything that was “America’s” needn’t be identified by it’s name; uttering “America’s Pretzel Bakery” should be enough to conjure thoughts of Snyder’s. Not only in our minds, but in our hearts. Of course, it didn’t. It doesn’t.
I guess I still think it’s stupid, but after this war, the Hummer, and Captivate, it takes me a minute to remember why.